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Sinomax USA® cares about your privacy. This Privacy Policy outlines the type of Personal Information that is collected by Sinomax® from consumers and how we use and protect it. This Policy also tells you what to do if you do not want your Personal Information used for marketing purposes and how you can change information that you have already provided to us. This Policy applies to this website and to Sinomax’s collection of data through printed promotional materials, such as sweepstakes entry forms, coupons or other mail-in offers, and telephone calls to Sinomax’s consumer services department. It does not apply to banners, sweepstakes or promotions sponsored by third parties in which Sinomax® may participate.

All references to “Sinomax®,” “our,” “us” or “we” within this Privacy Policy and opt-in/opt-out notices shall collectively refer to Sinomax USA, PureLUX® and each of their respective parent companies, subsidiaries, affiliates, agents, licensees, transferees, successors and assigns. By visiting our website, you signify your acceptance of the terms of this Privacy Policy with respect to information other than Personal Information. By providing Sinomax® with Personal Information, you signify that you agree with the terms of our current Privacy Policy with respect to your Personal Information.

If you do not agree with any terms in this Policy, please do not visit this website and/or provide any Personal Information. If you choose not to provide Personal Information, you may not be able to do certain things, like access particular areas of our website, enter sweepstakes or contests, request samples or send us e-mail.

As used in this Privacy Policy, “Personal Information” means personally identifiable information about you that identifies you as an individual, such as your name, street address, telephone number, credit card information, screen name and e-mail address. When you provide us with Personal Information, you are authorizing us to use that information in accordance with the terms of this Privacy Policy, which include your right to limit our use of your Personal Information.


We may also collect Personal Information from you about a third party for instance, you may ask us to forward information from our site to a friend or associate of yours, in which case we will need that person’s name and e-mail address. Please note that we use such information only for the specified purpose (e.g., to mail the information) and we will not contact the third party again, unless and until the third party contacts us. When you supply us with Personal Information, we will use it for the express purpose for which it was collected (e.g., to enter you in a sweepstakes). It may also be used to contact you regarding other products and services that may be of interest to you, including those that we may offer jointly with other companies. For more information about Sinomax® and its brands, see About Sinomax®. At any time, however, you may choose to opt out of such contact.

We sometimes may retain third parties to analyze data that we collect, including Personal Information, to help us improve our products and our website. In addition, if you order a product or a service from us, we may provide Personal Information to suppliers and other third parties to enable delivery of such product or service. These third parties, including suppliers, are not authorized by us to use your Personal Information in any way other than that specified. Sinomax® does not sell Personal Information.

We may supplement the information that you provide to us with other information that we receive from third parties. We do this for marketing purposes, in order to provide the most appropriate products and services to meet your needs. We may also transfer, sell or assign your Personal Information to any entity to which we divest all or a portion of our business (for example, in connection with our sale of a brand), to the extent that you provided such information to the specific portion of our business (or brand) that is being divested, or otherwise in connection with a merger, consolidation, change in control, reorganization or liquidation of all or a portion of our business.

Finally, please note that we will release your Personal Information if required to do so by law, or by search warrant, subpoena or court order.

Sinomax® will retain your Personal Information for only so long as is necessary to fulfill the purposes to which you have consented or as required by law. For example, we may be subject to legal requirements with respect to the retention of documents such as sweepstakes entry forms.Sinomax® takes reasonable precautions to guard against unauthorized access to your Personal Information and to safely store your Personal Information. All personally identifiable information is subject to restricted access to prevent unauthorized access, modification or misuse. The Internet, however, is not a secure medium. Therefore, the privacy of your communications and Personal Information can never be guaranteed.

We cannot assume any responsibility for the privacy and data collection practices of third-party Web sites to which this website is linked. Such third-party websites are independent of this website and not subject to this Privacy Policy. You should review the privacy policies of all websites to which this website may be linked.

Sinomax® reserves the right to change or remove this Privacy Policy at our discretion. We will post any new policy here and we encourage you to visit this area frequently to stay informed. This Privacy Policy was last updated on April 19, 2010.

Please contact us if you have any comments or questions about this Privacy Policy or about your Personal Information and how it is being used, collected or disclosed, or to report any violations of the Privacy Policy. We will respond to you within three business days in most cases. If you don’t want to be contacted in the future or would like us to correct or update your Personal Information in our records, please contact us and Sinomax® will take reasonable steps to comply with the foregoing requests.


Again, Sinomax® is committed to protecting your privacy. Please do not hesitate to contact us if you have any questions, comments or concerns about this Privacy Policy.

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