From cooling technologies to our eco-friendly packaging, we always provide state-of-the-art technology and innovative comfort designs that serve you and our planet.


Foams that feel good and you can feel good about®

When you buy PureLux® you can be confident that the flexible polyurethane foam inside meets CertiPUR-US® standards for content, emissions, and durability, and has been analyzed by independent, accredited testing laboratories.

All certified flexible polyurethane foams are tested and analyzed twice in the first year, and re-certified annually thereafter. In addition, we conduct random on-site foam production plant checks of participating foam producers.

CertiPUR-US certified foams are:

✓ Made without ozone depleters

✓ Made without PBDEs, TDCPP or TCEP (”Tris”) flame retardants

✓ Made without mercury, lead, and other heavy metals

✓ Made without formaldehyde

✓ Made without phthalates regulated by the Consumer Product Safety Commission

✓ Low VOC (Volatile Organic Compound) emissions for indoor air quality (less than 0.5 parts per million)



Pressure activated cooling for deeper sleep

AquaChill® delivers the ultimate in cooling comfort. 7 times cooler than a traditional foam pillow, AquaChill® responds to your body pressure and temperature to promote deep, restorative sleep.



Soothing gel provides maximum sleeping comfort.

PureGEL®, when infused in memory foam provides additional support for spinal alignment. As a surface application, it delivers cooling comfort. Look for PureGEL® quality products for a better night's sleep!


ActiveChill® Fabrics

Soothing cool comfort that never washes out.

Our ActiveChill® fabric technology creates a cool, fresh surface for optimal sleeping temperature. ActiveChill® is woven into the fabric for durable staying power that does not wash out. Look for ActiveChill® fabric technology for the coolest, breathable comfort.



Tailored to smallest fit

Yes! A queen sized pillow is in that SMALL box! 

We take our carbon footprint seriously. By reducing our packaging sizes to fit our product when compressed, we allow for more units per sale space, reduced waste, and increased units per truckload.